On November 29th, at the Moodies 2023 Travel Journey Omni-channel Awards Ceremony sponsored by The Moodie Davitt Report, the media authority in the global travel retail industry, CDFG is announced the winner of eight awards, demonstrating to the world the unequivocal power of China’s travel retail industry. The Moodies Awards are widely recognised as the esteemed award on digital, social and commerce efforts in the travel retail sector.
CDFG, as a world-leading travel retailer owned by China Tourism Group, continues to strengthen its core capabilities. With its innovation and exceptional performance in brand cooperation, consumer experience, and digital transformation, CDFG is widely recognised across the industry.
CDFG is announced the winner of the following eight awards:
1. Best WeChat Mini Program
CDF-Member WeChat Mini Program is awarded Best WeChat Mini Program. With more than 300,000 daily active users, this mini program provides digital value-added services to more than 30 million members and offers duty free goods and services to domestic and foreign tourists. By equipping brands and partners with powerful digital marketing capabilities and an excellent online marketing platform, it comprehensively helps brands and partners enhance their reputation.
2. Best Collaborative Campaign (Retail)
The “Joint Membership” bonus points campaign by CDFG and China UnionPay is awarded Best Collaborative Campaign. With the industry-leading “joint membership” concept as the highlight, this program disrupts the traditional marketing model in the payment sector and replaces traditional cashback with CDFG points, further integrating marketing campaigns in the payment process and stimulating members to shop in store. Such an increase in in-store conversion rate increases the possibility of repeated purchase.
3. Best Collaborative Campaign (Brand)
The ground-breaking three-party campaign by L’Oréal Travel Retail Asia Pacific, Biotherm, Ctrip, and CDFG is awarded Best Collaborative Campaign (Brand). This campaign leverages May 20 (520) Online Valentine’s Day as an opportunity to maximize sales and brand awareness through a three-party partnership.
4. Best Experiential Campaign
The third Watches and Wonders Exhibition hosted by CDFG is awarded the Best Experiential Campaign (Retailer). The event features collaboration between CDFG and the Swiss Fondation de la Haute Horlogerie (FHH) and is the only premium watch exhibition in China in 2022.
The exhibition showcases extraordinary watch works from 13 top watch brands, breaking the tradition of “one brand per booth” and setting up the very first independent exhibition space of almost 1,000 square meters in China.
The exhibition demonstrates invaluable historical archives, exhibits, documents and courses authorized by the “Swiss Watchmaking Foundation” for the first time. Professional touring services are also provided, with motion sensing, VR, AR and other digital devices creating an immersive experience. The exhibition is a perfect embodiment of the win-win symbiosis between watchmaking technique and applied art.
5. Best Launch Campaign
The CDF Member x IHG One Rewards Partnership Launch by CDFG and IHG is awarded Best Launch Campaign. This partnership program has a profound and long-lasting impact and creates an integrated loyalty program for members from both sides. It offers a wider variety of travel and shopping options and sets a new collaboration model for the industry.
6. Best OOH Campaign In-Terminal
The Duty Zero by cdf – Barley & Beats campaign themed “Unleashing Energy and Fragrance of Wine” is awarded Best OOH Campaign In-Terminal. Celebrating the fifth anniversary of Duty Zero by cdf, the event attracts travelers with an immersive sensory experience. Music, lightings and fine wines are perfectly integrated to showcase the exquisite wine and spirits collection to customers, which increases footfall and attention and boosts sales performance.
7. Best Short Clip Video
CDFG’s short video for the year of rabbit, Dottie for More, is awarded Best Short Clip Video. This energetic short musical video provides a captivating introduction to CDFG’s new character, Dottie the Rabbit, and highlights the Group’s commitment to providing more choices and shaping the brand’s image with cultural wisdom. Having received over 1 million views and being shared more than 5,000 times, this video has achieved remarkable marketing results.
8. Best Electronic or Mobile Commerce
CDFG’s partnership with L’Oréal Travel Retail Asia Pacific on Atelier Cologne Custom Luxe Overhaul 2023 is awarded Best Electronic or Mobile Commerce. CDFG and Atelier Cologne have fully embraced a comprehensive e-commerce revamp and witnessed transformation that exceeded expectations.
The revamped e-commerce platform significantly enhances brand sentiment, increases sales volume, and helps maintain growth momentum. These results have fully reflected the success of this strategic transformation and Atelier Cologne’s goals to enhance brand influence and achieve strong business results in the highly competitive digital sector.
With these eight awards, CDFG has fully proven its leading position and innovative capabilities in the global travel retail sector. Going forward, under the guidance of the parent company CTG, CDFG will remain committed to improving service quality, exploring innovative models, propelling industry development, and continuously invigorating the market.
Source: ©The Moodie Davitt Report
