China Duty Free Group (CDFG) this week inaugurated the cdf Sanya International Duty Free Shopping Complex Block C—the Global Beauty Plaza.

The Block C Grand Opening ceremony, held on 28 December, was attended by over 100 guests.
As parent company China Tourism Group begins its second 100-year journey, the opening signals CDFG’s strong and unwavering commitment to cultivating the Hainan market. The project also underlines its willingness as a state-owned enterprise to assume responsibility for enhancing the development of Hainan Free Trade Port.
The Global Beauty Plaza, housed within Block C, offers an array of top international beauty brands, unique design styles, high-quality services and a blend of fashion and artistic elements.
It is designed to provide consumers with better travel and retail experiences and enhance both cdf Sanya International Duty Free Shopping Complex and Hainan as world-class tourism and shopping destinations.
cdf Sanya International Duty Free Shopping Complex Block C, which occupies a construction area of 78,000sq m, was jointly designed by Büro Ole Scheeren and Valode & Pistre Architectes.
The overall design was inspired by a docked yacht and tells the story of a ‘Fragrant Journey’ throughout the space.
The atrium design features three different themes:  ‘The Journey of Seeds’, ‘The Wizard of Oz’ and ‘Fragrant Monsoon’.
The art corridors, which link Block C to Blocks A and B, were designed with the themes of ‘Spacetime Travel’ and ‘Flower Gallery’.
The design imbues Block C with a unique ambience and style while forming a cohesive connection between the new block and other structures in the complex. It highlights Hainan’s tropical climate and natural landscape and offers an immersive experience for visitors.
cdf Sanya International Duty Free Shopping Complex currently offers over 850 Chinese and international brands. The Block C expansion greatly strengthens the complex’s beauty offerings with a string of high-profile openings.
Beauty giants such as Lancôme, Estée Lauder and Dior have all introduced their first-ever double-storey travel retail flagship stores, while Le Labo, Maison Francis Kurkdjian and Pat McGrath Labs have chosen Block C to showcase their latest and China travel retail-exclusive innovative designs and concepts.
The introduction of these new shops provides a wider selection of retail options and a more interesting shopping experience.
In addition, shoppers can enjoy a variety of top-quality services and facilities at cdf Sanya International Duty Free Shopping Complex Block C, including Hainan’s first multi-brand Spa Centre. Featuring an impressive brand mix and exclusive, limited-edition products, the Spa Centre promises customers ‘an immersive multi-dimensional sensory experience and a serene space for physical and mental healing’.
To celebrate the opening, cdf Sanya International Duty Free Shopping Complex has introduced a variety of promotional activities including gifts, discounts and 8x points when shopping selected brands. It hopes every single customer will ‘C Beauty, See Life’ when they step into Block C.
Under the leadership of its parent company China Tourism Group, CDFG will stay committed to the motto of ‘doing business in good faith and providing quality services’ and continue to develop the Hainan market with increased focus and investment.
The opening of Global Beauty Plaza at cdf Sanya International Duty Free Shopping Complex Block C brings more brands, better services and a more convenient and pleasurable retail experience to Hainan’s offshore duty free consumers, offering travellers the joy of ‘seeing the world and shopping at cdf’.
In the long run, the project will help fully release the potential of cdf Sanya International Duty Free Shopping Complex as a tourism and retail landmark, enhance the regional commercial landscape, create a new ‘duty free + cultural tourism’ paradigm, and boost the development of Hainan Free Trade Port.

Source: ©The Moodie Davitt Report