China Duty Free Group (CDFG) last week celebrated the inauguration of the second phase of Sanya Phoenix Airport Duty Free Shop at Sanya Phoenix International Airport.
The opening on 7 September underlines the world number one travel retailer’s determination to stimulate duty free consumption in Hainan in line with the accelerating development of the Hainan Free Trade Port.
The new Sanya Phoenix Airport Duty Free Shop phase forms part of the airport’s recently expanded international terminal, which started operations on 1 July.

The launch of this new phase also marked the 100th anniversary of China Tourism Group. The connection is highly significant as CDFG emphasised it is cooperating closely with Hainan’s wider tourism sector to promote the concept of ‘duty free shopping + cultural tourism’ concept.
The 5,000sq m retail area embraces a wide range of duty free products across multiple categories including watches, accessories, luggage, perfume & cosmetics, sunglasses, imported wines & spirits, and consumer technology.
The offer features more than 300 global brands including several making their debut at the Sanya gateway such as IWC Schaffhausen, Piaget, Panerai, Chopard, Qeelin, Montblanc, Chloe, Ferragamo and others. More luxury labels will soon be unveiled.
Under the leadership of its parent company China Tourism Group, CDFG has fully implemented a development strategy of “deep cultivation in Hainan”, seeking to attract consumers by “doing business in good faith and providing quality services”.
The latest opening reflects its pledge to create a one-stop shopping, tourism and leisure destination, and to help Hainan’s emergence as an international tourism consumption centre.
Source: ©The Moodie Davitt Report